Everyday Psychology - SUNGJEM AIER https://sungjemaier.com Counseling & Therapy Clinic Sat, 08 Aug 2026 13:05:46 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.2 https://sungjemaier.com/wp-content/uploads/2024/10/Logo-Sungjem-Aier-150x150.png Everyday Psychology - SUNGJEM AIER https://sungjemaier.com 32 32 The Psychology of Becoming The Family “Villain” https://sungjemaier.com/2026/07/23/thefamilyvillain/ https://sungjemaier.com/2026/07/23/thefamilyvillain/#respond Thu, 23 Jul 2026 12:00:00 +0000 https://sungjemaier.com/?p=1408 Every family has stories about who everyone is. The responsible one. The dramatic one. The peacemaker. The difficult one. Ultimately these repeated stories can start looking like identities. So, who decided who everyone was supposed to be?

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Becoming the family “villain”

“Don’t mind him. He’s just like that.”

You’ve probably heard a sentence like at least once.

Maybe it’s not a him. Maybe it’s an older sister who’s “too emotional,” or an uncle who’s “always creating drama,” a cousin who’s “too outspoken.”

As normal as that sounds, what we often fail to acknowledge is how comfortably they settle into family life and before you know it, they become introductions:

“She’s the responsible one.”
“He’s the funny one.”
“That’s the stubborn one.”
“She’s always been sensitive.”

When you repeat them long enough, it starts to become facts. Or at least they feel like facts. However, nobody remembers when these descriptions began to take shape.

And that’s what got me thinking…

How does one person become the difficult one? Or the black sheep? Or the person whose name somehow finds its way into every conversation about what’s wrong with the family?

More importantly, why does this happen in so many families? Even families that genuinely love one another.

Maybe the “villain” isn’t actually a villain

No parent wakes up on a random Tuesday, sips their morning tea, and thinks, “You know what this family really needs? A designated problem child!”

From my understanding, the word “villain” is simply a convenient label for a role that many families unknowingly create.

 

And that’s the keyword – it’s a role, not a personality. Meaning that it’s not something people choose to be nor is it something families consciously assign to a family member.

What actually happens is much more subtle and, if you ask me, far more interesting.

To understand it, we have to stop looking at individuals in isolation and start looking at families the way Murray Bowen suggested we should: as emotional systems.

That single change in perspective changes everything.

Families Are More Than the People Inside Them

Most of us grow up thinking of families as collections of individuals.

There’s Mum.

Dad.

The eldest sibling.

The middle child.

The youngest sibling.

Grandparents.

Everyone has their own personality, their own habits, their own quirks.

It seems straightforward enough.

But the Bowen Family Systems Theory invites us to look at family as an emotional unit and not as a group of separate individuals living together. In other words, what happens to one person inevitably influences everyone else, and everyone else’s responses influence that person in return.

This might sound obvious at first because of course, families affect one another. But this theory dives in much deeper than that.

He argued that an individual’s thoughts, feelings, and behaviours cannot be fully understood in isolation because they develop within an emotional system. If we only look at one person’s behaviour without paying attention to the relationships surrounding them, we’re likely to miss a large part of the picture.

Imagine walking into your kitchen and finding water all over the floor. You could spend all day mopping it up, but if you never look up to notice the leaking pipe, the floor will keep getting wet. So you see, the puddle isn’t the whole problem. It’s just the part of the problem that’s easiest to see.

Families can work much in the same way. Sometimes the person who’s struggling the most isn’t the source of the family’s difficulties. They’re just the place where those difficulties have become most visible.

The tricky part about all this is that emotional systems aren’t obvious while we’re living inside them. Unlike a leaking pipe, there’s usually no single moment where everyone notices, points to the leak, and says, “Well, that’s the problem.”

Instead, emotional systems reveal themselves through everyday interactions.

Think about something as ordinary as a family dinner.

Everything is going well until someone makes an offhand comment. It doesn’t even have to be an argument. It could be a harmless question about someone’s job, a passing remark about marriage, or an old family story that accidentally touches a nerve.

Within moments, the room seems to reorganise itself. Someone rushes to change the subject. Someone else tries to make everyone laugh. Another person suddenly becomes quiet. Before long, the conversation has moved on, but the emotional shift is hard to miss.

Nobody planned this. Nobody discussed it. The emotional system just responded.

When Nobody Says Anything, But Everyone Knows

Which naturally raises another question: If families are constantly responding to one another, what exactly are they responding to?

Is it the words being said? The argument itself? Or is there something happening beneath the surface that influences everyone in the room, even before anyone has spoken?

Bowen believed there was.

Families are known for passing down all sorts of things – Traditions. Recipes. Heirlooms. Surnames. The family nose. That one oddly specific way of making tea that everyone insists is the only correct way. And if you’re incredibly fortunate, maybe even a little generational wealth, while the rest of us inherit a thousand books’ worth of stories that begin with, “Back in our day…”

But tucked away with all these inheritances is something nobody ever puts in the will: anxiety.

Not in the sense that you’re destined to inherit it genetically, but in the way these relationships shape how we respond to stress.

This was one of Bowen’s key observations. He believed that anxiety doesn’t simply belong to one person. It moves through relationships. Within families, it often becomes a shared emotional experience.

When one family member becomes chronically anxious, everyone else, without realising it, begins adjusting their behaviour in response.

A father who’s been under enormous financial stress for months says very little about it, believing he’s protecting his family. But without meaning to, he becomes shorter in conversation, less patient, more easily frustrated. His partner begins walking on eggshells. One child becomes unusually helpful around the house, while another starts spending more time in their room.

Nobody sat down and agreed to respond this way. Yet everyone adjusted to the emotional climate in the home.

Now stretch that over ten years. Or twenty. Or three generations.

Those repeated responses slowly become patterns. And before you know it, those patterns become the way the family functions.

And it’s these repeated patterns of responding, adapting, and adjusting that make a family more than just a group of individuals. They make it an emotional system.

The Comfort of Familiar Patterns

If these patterns are simply responses to emotional tension, why do families often find themselves having the same arguments, relying on the same people, and returning to the same ways of relating, even when everyone involved wishes things were different?

Homeostasis:

Bowen believed emotional systems have a remarkable tendency to pull themselves back towards what feels familiar. He called it homeostasis – the system’s tendency to maintain stability.

Most of us assume families naturally move towards healthier ways of functioning. Sometimes they do, but very often, we move towards what feels familiar. Even when this familiarity isn’t particularly healthy. Because predictable patterns can feel safer than uncertainty.

When this happens, the family returns to equilibrium, the emotional waters become calm again. At least for a while.

Invisible rulebook:

If homeostasis is how families maintain stability, then invisible rules are often how that stability is protected.

I don’t think there are a lot of families around that hold annual meetings where everyone agrees on the rules. In fact, most of the time, the rules are never spoken at all. Some are more obvious like:

Finish your education.

Respect your elders.

Help around the house.

Try not to set the kitchen on fire.

Reasonable enough. Right?

But there are also some rules in this book that nobody has to say out loud:

Don’t disagree with your father in front of guests.

Don’t bring family problems outside of the home.

Nobody talks about your grandfather’s drinking.

Smile for the photograph even if nobody has spoken to each other all afternoon.

Nobody mentions why your aunt stopped coming home.

Here, silence becomes a family language too.

The thing about unspoken rules is that we rarely notice them because they’ve always been there. Simply put, they are brushed off as “this is just how our family is.” And yet these invisible expectations shape how everyone behaves.

Some of these rules create belonging and preserve traditions but they can also make it difficult for families to respond when life changes. Give it enough time, and these rules begin shaping who people become.

If you’re the child who’s always expected to calm everyone down, chances are you’ll keep doing it.

The sibling who always apologises becomes the one everyone waits for.

The person who always challenges the family narrative eventually becomes “the difficult one.”

You see the pattern? Repeated responses slowly become expected responses. And somewhere along the way these expectations replace possibilities.

How Responses Become Roles

Most of us were fed the idea that personality is something people inherently have. But the Bowen perspective pushes us to consider another possibility: What if some of the qualities we describe as personality first began as adaptations?

This thought opens up the possibility to think of these qualities as understandable responses to the emotional environment a person grew up in.

“He’s always been responsible.” Or has he? Perhaps it’s just that he was the first one to notice that nobody else was carrying the responsibility.

“She’s independent.” – Or perhaps she learned early on that asking for help wasn’t particularly safe.

Families often give themselves medals for confidently describing one another. Yet if we rewind far enough, many of those descriptions probably began as responses to particular moments, repeated so often that everyone eventually accepted them as part of who that person was.

Think back to that dinner table from earlier – the offhand comment, the sudden change of subject, the joke, the sudden silence. Now picture it playing out with names attached –

Dad goes quiet. Before anyone asks if he’s alright, your eldest sister has already started talking about work. Your younger brother cracks a joke. Mum suddenly becomes very interested in whether everyone has enough food. Your grandfather asks if anyone watched yesterday’s match.

Nobody appointed mum to smooth things over, or your sister to keep the conversation moving, or your brother to be the one who lightens the mood. And yet, over time, these responses became roles we play within the family system.

Family therapists working from Bowen’s perspective might look at this scene and ask a question many of us wouldn’t think to ask: What function is each person’s behaviour serving within the emotional system?

How do these patterns become roles?

A child is growing up in a home where conflict is unpredictable. One day, after an argument, they tell a joke, everyone laughs and the tension eases. Nobody sits the child down afterwards and says, “Congratulations, you’ve officially been promoted to Family Comedian.” But the family breathes a little easier.

The child learns something here: humour changes the atmosphere. The next time there’s another conflict, they make another joke. Years later, everyone says, “Oh, he’s always had such a great sense of humour.”

Maybe he has. Or maybe humour became the safe way to belong within the family.

This is how many family roles begin. Not through conscious decisions, but through repeated reinforcement. Every time a particular response helps the family return to something that feels calmer, safer, or more familiar, that response becomes a little more likely to happen again. And ultimately, the role feels like who they are. And that’s precisely what makes these roles so powerful.

Which leaves us with an even bigger question: If nobody consciously assigns these roles, why do they seem to settle around particular people?

  • Why does one child become the peacemaker while another becomes the rebel?
  • Why does one sibling carry everyone’s expectations while another somehow carries everyone’s disappointments?
  • Why does one person become “the successful one,” while another becomes “the disappointment”?

The short answer is that there isn’t one answer. There are several answers.

Family systems are wonderfully and frustratingly complex. And different families adapt in different ways.

Different children bring different temperaments into the world.

Different parents carry different histories.

Different cultures reward different behaviours.

And somewhere in the middle of all of that, identities begin to form.

The Worries That Find Their Way to Us

Like we talked about before, parents can sometimes, without intention, pass on their own anxieties through relationships.

You might have noticed that some parents seem to worry far more about one child than the other. Bowen called this the Family Projection Process.

For instance, a parent who constantly worries about failure doesn’t wake up hoping to make one child anxious. Instead, their worry shapes the way they respond to that child. They become more protective, more critical, more watchful. The child gradually learns that the world is something to be feared, not because anyone explicitly taught them to think that way, but because anxiety became a big part of the relationship itself.

Take note of what’s happening here:

Nobody is the villain; nobody is consciously creating harm. Everyone is responding to the best of their own understanding and yet the emotional pattern seems to latch on.

More often than not, the child who becomes the focus of that anxiety grows into the family member everyone worries about or the one everyone tries to fix. Family therapists refer to this person as the identified patient.

The name can sound a bit clinical, but the idea is simple: when a family is under emotional strain, one of the member’s struggles can become the most visible expression of difficulties that already exists in the system. In other words, the family’s distress becomes concentrated in one place.

Think back to the kitchen from earlier.

The puddle is still on the floor. You could spend all day blaming the puddle for making the floor wet. You could even become very good at cleaning it up. But unless someone eventually looks up, the leak stays as is. And the sad part is that the leak doesn’t just stay in one place.

Anxiety Finds Other Places to Go

One fascinating thing Bowen noticed was that anxiety doesn’t stay confined between the two people who are experiencing it. But it will begin looking for somewhere else to go.

Imagine that same family dinner one more time.

Mum and Dad have been arguing for weeks but of course, nobody talks about it directly. They still pass the vegetables, ask whether anyone wants more rice, and politely discuss current affairs like nothing happened. But the atmosphere has definitely changed.

Dad starts spending more time talking to his daughter. He asks her opinion about things he would normally discuss with his partner. The daughter becomes the one who comforts him after arguments. Without anyone intending it, she’s no longer standing outside the conflict. She has become part of it.

That’s a triangle.

Whenever tension between two people becomes difficult to manage, it’s common for a third person to become involved. Sometimes it’s a child, sometimes it’s a grandparent, a sibling, an aunt, a family friend, or even a family pet that starts receiving everyone’s affection.

It sounds almost absurd when you first hear it but if you really think about it, you might notice it within your own system.

Have you ever found yourself caught in the middle of an argument that wasn’t really yours?

Or been asked to “talk some sense” into another family member?

Or noticed one parent regularly confiding in you about the other?

The triangle often reduces tension but it doesn’t resolve it. Instead, what happens is that the experienced anxiety changes shape.

And once you begin noticing triangles, you’ll probably start seeing them everywhere. Which, in a roundabout way, brings us back to where this whole discussion started – the villain.

When the Family’s Anxiety Finds a Name

A family experiences stress, everyone begins adjusting, certain responses reduce the tension, those responses become repeated; repeated responses become expected and expected responses become roles.

In some instances, one person’s role becomes carrying what the rest of the family cannot. This is where the idea of scapegoating begins to make more sense. Don’t look at it as an act of cruelty but as something emotional systems can drift towards when anxiety needs somewhere tangible to settle.

The “problem child.”

The “black sheep.”

The “difficult daughter.”

The “disappointing son.”

These labels don’t appear overnight but the end result of years of repeated interactions that slowly organised themselves around one person.

As mentioned earlier, role emerged as a result of the environment the person was put into, not because it was assigned to the person. And that’s an important distinction because it moves the question from, “Who caused this?” to, “What purpose has this role been serving within the family?”

That’s a far more uncomfortable question. But it asks everyone to become part of the conversation. And that conversation, it turns out, isn’t limited to whoever happens to live under the same roof.

Who Else Is Sitting at the Family Table?

Families belong to communities.

Communities belong to cultures.

Cultures carry expectations of their own.

Most of us don’t grow up with just our parents influencing us. We grow up with grandparents reminding us how things have always been done. Aunts who have opinions about our careers. Uncles who somehow manage to ask about marriage before asking how we’ve been. Neighbours who know everyone’s business before their morning tea. Communities that celebrate together, grieve together, and occasionally remind us what “people will say.” Sometimes even the shopkeeper you’ve known since childhood who seems oddly invested in your career choices.

Bowen called this the Societal Emotional Process: the idea that the same emotional forces operating within families can also operate within larger social systems.

In this view, the emotional system becomes much bigger than just Mum and Dad – it stretches across generations, across neighbourhoods and traditions.

Perhaps that’s why changing one family pattern can feel so difficult.

We’re not only responding to our family, we’re responding to generations of expectations that arrived long before we did. And yet, understanding those patterns doesn’t mean we have to be trapped by them.

It offers the opposite. Because once we begin seeing patterns, we also begin noticing where we have these choices.

Perhaps that’s what Bowen’s work was really offering all along – not a way to diagnose families but simply a different way of seeing them.

The moment we start seeing these patterns, curiosity replaces blame. And when this happens, people start looking a little less like fixed characters in a story and a little more like human beings who adapted to the emotional worlds they grew up in.

Of course, that alone doesn’t erase hurt and it doesn’t excuse harmful behaviour.

Understanding is not the same thing as agreeing. But it does remind us that people are often far more than the roles they’ve been given. Maybe the greatest freedom isn’t finally convincing your family that they misunderstood you but recognising that the role you once learned to play is not the whole story of who you are.

And maybe that’s the real question all along. Not, “Who is the villain in my family?” But what if there never was one to begin with?

Only a role that made sense inside a particular system.

 

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What Happens When We Trust AI With Our Pain? https://sungjemaier.com/2026/02/20/what-happens-when-we-trust-ai-with-our-pain/ https://sungjemaier.com/2026/02/20/what-happens-when-we-trust-ai-with-our-pain/#respond Fri, 20 Feb 2026 13:00:00 +0000 https://sungjemaier.com/?p=1376 AI chatbots are everywhere! Offering comfort, conversation, even therapy-like support. But can an algorithm truly replace human connection? In this blog, I explore the growing reliance on AI for mental health, the risks of emotional isolation, and why real empathy can’t be automated.

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AI can simulate closeness, but it cannot replace the warmth of real human presence.

A few years ago, if someone told me they were venting to a chatbot about their problems, it would’ve made me clutch my pearls and go, “Oh, bless your heart.” But fast forward to today, and here we are: AI-driven mental health apps everywhere!

We have chatbot counselors, virtual “friends,” and AI-driven therapy apps all promising to lend a listening ear.

But let’s pause here for a moment and really think:

  • Is this genuinely a good thing for our well-being?
  • Are chatbots simply providing an illusion of connection?
  • Are they just making us more isolated than ever?
  • Are we simply fooling ourselves into thinking an algorithm truly understands us?

Innovation or Illusion? Why Are We Turning To The AI Bots?

To be completely fair, access to mental health care is a privilege that not everyone has.

Therapy is expensive. Waiting lists can feel endless, and the persistent stigma still prevents many people from seeking help.

This is where the AI-powered chatbot makes its grand entrance.

A quick scroll through the app store and you’ll find dozens of mental health chatbots claiming to help with stress, anxiety, and even depression.

And it’s quite attractive, because:

  • They claim to be available 24/7.
  • They certainly don’t judge you.
  • They won’t hit you with the dreaded, “Have you tried meditation?” (unless you ask!).
  • And they don’t come with a hefty price tag.

Therefore, in theory, it sounds like the perfect, accessible solution.

To supplement this further, countless studies show that a key motivation behind the adoption of these tools is accessibility.

One study found that chatbots can improve access to mental health support for people who might not otherwise seek help. This is because these bots make therapy-like conversations more readily available. At the same time, it reduces the barriers of time, cost, and fear.

In fact, a study published in JMIR Mental Health noted that conversational agents like these AI Bots can provide immediate, low-threshold emotional assistance, particularly for those hesitant to reach out in person.

So who wouldn’t want this kind of accessible help when they need it, right?

But that’s just the point! Even with that being said, it is so important to understand that accessibility doesn’t mean that it is automatically equal to safety.

And I find it so utterly devastating that we, as a society, have come to a point where it’s easier to type “I’m struggling” to a bot than to say those words to an actual human being.

The Empathy Gap: Where AI Falls Short

While chatbots can process text and respond, they fundamentally don’t actually understand what it means to feel the weight of a heartbreak, or the crushing grip of anxiety, or the deep ache of sadness.

How could it?

Scientists researching this very topic often arrive at the same conclusion: while AI can retrieve information and reason logically, it doesn’t feel anything.

There’s a massive difference between a chatbot responding with a well-coded, “That sounds difficult, how can I help?” and a human therapist picking up on the subtle tremor in your voice, the hesitation in your words, or the exhaustion in your posture.

Because real human empathy goes beyond the words you exchange. It comes from connection and shared experience, and that’s what makes you feel truly understood and heard.

The Risk of Emotional Isolation

The American Psychological Association (APA) has pointed out a growing concern: people, especially teenagers, are turning to AI chatbots as their primary source of emotional support.

We can all agree that AI is definitely a smart and helpful tool, but even with everything that it offers, it is unequivocally NOT a worthy substitute for human connection.

In fact, over-relying on AI can often leave you feeling more lonely than when you started because they:

  • Are always available, anywhere, anytime.
  • Don’t require any emotional effort in return.
  • Never challenge you in the way a real friend or therapist might.

When you lean heavily on a zero-effort relationship, reaching out to a fellow human can start to feel like just too much work.

While real relationships require patience, vulnerability, and sometimes even discomfort, AI bots offers comfort without complexity and responses without responsibility.

Eventually, it makes real conversations with real humans feel unnecessary, or worse, exhausting.

On the surface level, you may feel like you’re being supported, but what you’re really experiencing is a simulation of closeness, not the closeness itself.

Chatbots are great at mirroring your words back to you, but they cannot truly sit with you in your pain, know you deeply, or grow alongside you the way you do in a real relationship.

And when emotional support becomes something automated, the messy, imperfect, deeply human parts of connection can start to feel optional even though they are often the very things that help us heal.

The Misinformation Problem

And beyond isolation, there’s the danger of misinformation. Chatbots are designed to respond quickly and confidently, but confidence doesn’t mean it is always correct, especially when it comes to mental health.

There have been concerning reports of chatbots dishing out advice that’s not just unhelpful, but potentially harmful to users in distress. In 2023, the American Psychological Association also warned that AI tools used for mental health may produce inaccurate or misleading responses, particularly in high-risk situations, because they are not held to the same standards as licensed professionals.

Someone reaching out during a panic attack, a depressive episode, or a moment of crisis doesn’t need a generic, vague, or misguided suggestion. They need care, nuance, and more often than not, professional intervention. These are things that AI simply cannot fully provide.

The problem is that chatbots don’t truly understand context the way humans do. They don’t know a person’s history, emotional state, or risk level.

They can miss red flags, oversimplify serious issues, or even unintentionally validate unhealthy thoughts. And in vulnerable moments, even a small piece of wrong advice can be deeply impactful.

What makes this especially dangerous is how believable these systems can sound. When someone is struggling, they may take the chatbot’s response as trustworthy guidance, even when it’s inaccurate or inappropriate. And over time, this can lead people to rely on AI as a substitute for real mental health support, which it was never meant to replace.

So when misinformation enters the picture, the stakes become much higher than just “bad advice.”

A Band-Aid, Not a Cure

To be clear, AI isn’t inherently harmful. For some people, it can be a helpful starting point like a journaling companion, a grounding tool, or a way to feel a little less alone when you can’t fall sleep at 2 in the morning.

When used thoughtfully, AI can support mental health in small, practical ways.

But it is important to understand that support is not the same as treatment. And convenience is also not the same as care.

  • At best, AI is impersonal. It’s a well-worded response without a real presence behind it.
  • At worst, it’s a reminder that no matter how advanced it gets, it still doesn’t truly get you. It can simulate empathy, but it cannot offer the depth, care, and accountability that comes with real human connection.

So yes, AI chatbots can be a useful tool. But they should never be replaced with therapy.

Think of them like a band-aid: useful for a small scrape, but not a replacement for actual medical treatment or for the steady and nurturing presence of a human being.

Technology sure is evolving fast, and so is our approach to mental health. But no matter how advanced and sophisticated AI becomes, one thing remains crystal clear: Human connection isn’t a luxury, it’s a fundamental, non-negotiable need and no algorithm, no matter how advanced, can ever truly replace it.

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Selective Morality 101: Why We Cancel Celebrities, Not Cousins https://sungjemaier.com/2025/04/13/selective-morality-101-why-we-cancel-celebrities-not-cousins/ https://sungjemaier.com/2025/04/13/selective-morality-101-why-we-cancel-celebrities-not-cousins/#respond Sun, 13 Apr 2025 10:00:00 +0000 https://sungjemaier.com/?p=1281 What Is Selective Morality? The Psychology Behind Convenient Ethics You’ll march for justice on a Saturday...

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Artistic interpretation of the in-group bias that fuels selective morality.

What Is Selective Morality? The Psychology Behind Convenient Ethics

You’ll march for justice on a Saturday and keep quiet at brunch on Sunday.

You can call out a stranger online for littering, but won’t say a word when your dad dumps plastic out the car window. We’ll shame a corrupt politician but keep quiet when a relative does the same thing. We’ll advocate for women’s safety online but stay silent when a cousin is accused of harassment.

The dissonance is deafening. We talk a big game about values but only until those values come home for dinner.

We don’t speak up when it’s our family because we’ve been taught not to. The cultural narrative is strong: “Family comes first.” “Don’t be a snitch.” “Protect your own.”

Even if it goes against everything we believe in.

This isn’t about hypocrisy. This isn’t about judging you. It’s about understanding why we do this and how our minds work. And why being morally consistent is much, much harder when love, guilt, tradition, and identity are in the mix.

Moral at a Distance

Public outrage feels powerful. It’s clean. It gives you a sense of identity, of being one of the good ones.

But morality at a distance is safe morality. It doesn’t require sacrifice nor does it demand confrontation. It lets you keep your hands clean.

Same action. Different context. Entirely different reaction.

Somehow it’s surprisingly easy to call out people we don’t know. You can comment, block, rage-cry in a tweet thread and sleep peacefully. But when it’s your best friend who cheated on their partner, or your uncle who said something offensive at a family gathering, suddenly it’s “not my place.” This common justification highlights how selective morality operates in personal relationships.

Psychologist Albert Bandura coined the term moral disengagement to describe how people rationalize behavior that contradicts their personal ethics. We tell ourselves it’s “different” when it’s someone we love. That they’re not a bad person. That they’re “just going through a phase.” We convince ourselves that silence is protection.

This silence comes at a cost.

It perpetuates harmful behavior. It breeds resentment in those who do want to speak up and teaches younger generations that ethics are flexible depending on who’s involved.

And this creates massive inner conflict. We hate that we’re not standing up for what we believe in. But we don’t want to hurt people we love. And so, we stay stuck.

When Blood Dilutes Ethics: Selective Morality Within Families

A man steals from an old woman. It’s on the news. We’re furious. We repost, we write angry captions, we say “justice must be served.” We shame not just the thief, but his family, his friends, anyone remotely related.

But now imagine it’s your sister.

She didn’t rob anyone, but she did take something intangible. Maybe she manipulated a coworker. Gaslit a friend. Pulled strings at work. It’s still harm. And the moment someone brings it up, your defense kicks in.

“She’s family.” “

“We don’t talk about this.”

“She’s not perfect, but who is?”

You go from being a critic to their crisis manager like a PR agent for the behavior you once condemned.

This is where cognitive dissonance hits the hardest. When your actions and beliefs don’t line up, your brain scrambles to resolve the tension caused by this selective morality, and often, the easiest way to ease the tension is to rewrite the narrative. Downplay the wrongdoing. Focus on the “good parts” of the person.

You can call this in-group bias – our tendency to protect our own- the closer they are to us, the harder it becomes to see them objectively. And now, you’ve got a family WhatsApp group full of silence and saved face.

But why does this happen?

Because accountability is easier when there’s no emotional collateral.

Selective Outrage: Who Gets Held Accountable?

We hold public figures to higher moral standards than we hold our families. And ourselves.

You’ll cancel a celebrity for a problematic tweet from 2008, but excuse your cousin’s slurs at the dinner table because “that’s just how he talks.” You’ll call your coworker out for body-shaming, but stay silent when your aunt comments on your niece’s weight in front of everyone.

And again, it’s not because you’re a bad person. It’s because confronting the people we love risks more than just being uncomfortable. It risks closeness. And for many of us, especially in collectivist cultures, family harmony > personal values.

Every.

Single.

Time.

The Unspoken Rulebook: Family First, Morals Later

Somewhere along the way, we were taught not to “air dirty laundry.” That family matters more than truth. That blood comes before boundaries. Even when it means protecting someone who needs to be corrected.

This is how the silence starts. This is how people keep getting away with things they shouldn’t.

Because we are taught: You don’t call out your own. You cover for your own.

But if you only hold strangers accountable…

Are we really ethical, or do we just like looking ethical?

This is the uncomfortable question. Because the truth is, being ethical is easy when it costs you nothing.

The real test comes when it does- when speaking up means tension at home, when holding someone accountable means social exile. And when justice gets personal.

Ethics is not about being perfect. It’s about being honest- with ourselves and with the world. Because at the end of the day, the hardest battles are not the ones we fight in the streets but the ones we fight inside our own homes.

The Psychology Behind Selective Morality

Let’s get nerdy for a second.

Neurologically, we process moral decisions involving close relationships differently. Studies using fMRI scans show that when we think about family, the brain’s reward centers light up. We’re biologically wired to protect our kin, even when they’re in the wrong.

When we see a wrong committed by someone we don’t know, we evaluate it using the cold cognition part of our brain. Logic, facts, right vs. wrong. But when the same thing is done by someone we love, it activates hot cognition and which is the emotion-driven decision-making.

Research on moral licensing also show that when people feel morally validated in one area (“I stood up for this one issue!”), they tend to give themselves a pass in other areas (“So I can let this one slide.”), a cognitive loophole enabling selective morality. You stood up for the environment at work so you let your dad’s plastic dumping slide.

It all adds up.

Combine that with years of social conditioning (be loyal to your tribe, respect elders no matter what), and you’ve got a recipe for moral silence.

Does Empathy Justify Selective Morality?

Compassion is important. Nuance is necessary. But we can’t keep confusing empathy with avoidance.

Yes, your friend might be struggling. But that doesn’t mean they get a free pass to be awful.

Yes, your uncle might be from a different generation. But that doesn’t mean we enable prejudice in the name of respect.

And no, confronting someone doesn’t mean cutting them off. Sometimes, love can look like difficult conversations.

Now That We Know, What’s Next?

There’s no easy answer. This blog won’t end with a 3-step plan to fix your family’s moral inconsistencies. (You’d ignore it anyway. We all would.)

But maybe the next time someone you care about messes up, you won’t rush to sweep it under the rug. Maybe you’ll sit with the discomfort and ask yourself, “If I didn’t know this person, how would I react? And what does it say about me if I only act when it’s easy?”

Morality isn’t convenient. That’s what makes it moral.

The real test of our values isn’t what we scream in public. It’s not the silence in courtrooms or protests. It’s what we whisper at the dinner table- where truth gets served cold, or not at all.

The post Selective Morality 101: Why We Cancel Celebrities, Not Cousins first appeared on SUNGJEM AIER.

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